Our Mission

Our Mission

In this era of countless brands, this time of infinite messages, a man can get lost ... because men don't remember messages. Men remember stories. And more than ever, they need a trusted voice to tell those stories.

Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. The stories that break through are told by brands built on disruption. But at Playboy we don't call it disruption. We call it just another day at the office.

Who We Are

Who We Are

Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs. We've made it easier than ever for existing and potential advertising partners to leverage our rich history, creative prowess and data to create authentic and relatable content that resonates with our audience of millennial men.

Capabilities
What Can We Do?

Video Production

An all-star roster of directors, artists, and editors creating stirring moving images

Experiential Marketing

Legendary events, parties, and activations that get people dancing ... and talking

Influencer Activation

A vast network of tastemakers, influencers, and social media stars

Social Promotion

More than 20 million engaged fans and followers across Facebook, Snapchat, Twitter, and Instagram

Custom Content

Rich, unforgettable cross-platform content programs expressed by the most authoritative voice in men's media

Audience Insights & Analytics

Real-time data to track the metrics that matter to our clients and optimize their campaigns across our media platforms

Ready to get started? Click here and let's have a chat.

Contact Us
Let’s tell your story:

Entourage

Marketing, Content Publishing, Social Promotion

To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.

    PROGRAM ELEMENTS
  • “Live Like the Boys” sweepstakes
  • Playmate Instagram videos series (4x)
  • Native homepage integration
  • Social amplification  
  • High-impact media & takeovers (desktop & mobile) 
  • Targeted ROS media (desktop & mobile)
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Dewar's Holiday Campaign

Video Production, Social Promotion, Custom Content

Playboy.com developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch. The program organically integrated key brand messaging and product placement. Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.

    PROGRAM ELEMENTS
  • Custom video series (4x)
  • Talent alignment
  • Holiday gift guide content integration 
  • Social amplification
  • High-impact media & takeovers (desktop & mobile)
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Dodge

Experiential Marketing, Social Promotion, Custom Content

Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.

    PROGRAM ELEMENTS
  • Sponsorship of Playboy’s 2016 Super Bowl Party
  • Red carpet branding & displays
  • Heritage time portal entrance
  • Hellcat hologram
  • Digital and in-book event recaps
  • Social amplification
  • High-impact print
  • Custom 4-page cover gatefold
  • High-impact media & takeovers (desktop & mobile)
  • Social amplification
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Blackheart Rum – Miss Blackheart

Experiential Marketing, Social Promotion, Custom Content 

Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.  Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart. The program was complemented by a variety of digital, event and social activations.

    PROGRAM ELEMENTS
  • Talent alignment
  • Custom “Miss Blackheart” voting hub on Playboy.com
  • Custom ads in Playboy magazine
  • “Miss Blackheart” pinup photo gallery/li>
  • High-impact media & takeovers (desktop & mobile)
  • Social amplification by Playboy & Playmate social influencers
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Showtime's DICE

Experiential Marketing, Social Promotion, Custom Content

Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE. The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.

    PROGRAM ELEMENTS
  • “Roll the DICE” sweepstakes
  • “Never Sleeps: Dice’s Guide to Vegas” custom content
  • High-impact media & takeovers (desktop & mobile)
  • Social amplification
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The Hateful Eight

Video Production, Experiential Marketing, Influencer Activation, Social Promotion, Custom Content

In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans. The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.

    PROGRAM ELEMENTS
  • Limited edition The Hateful Eight t-shirt collaboration & giveaway 
  • Custom article on Playboy.com highlighting the film & collaboration 
  • Custom video series (3x)
  • Talent alignment
  • Social amplification by Playboy & Playmate social influencers
  • Playmate Bunny appearances at premiere events across the country
  • High-impact media & takeovers (desktop & mobile)
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Stoli

Video Production, Social Promotion, Custom Content

To support Stoli’s campaign messaging as THE VODKA, Playboy.com launched THE PLAYBOOK, a one-stop-guide to refining your social currency that offers knowledge bites on luxury lifestyle topics.

    PROGRAM ELEMENTS
  • Custom video series
  • Talent alignment
  • Editorial alignement
  • High-impact media & takeovers (desktop & mobile)
  • Social amplification
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Unfinished Business

Video Marketing, Influencer Activation, Social Promotion, Custom Content

To support the theatrical release of Unfinished Business, Playboy.com developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film. The program drove social conversation around the film, which was amplified via high-impact media and takeovers.

    PROGRAM ELEMENTS
  • Playmate Instagram video series (8x)
  • “Real Translator Guide” custom video
  • Talent alignment
  • High-impact media & takeovers (desktop & mobile)
  • Social amplification
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Hornitos

Video Production, Influencer Activation, Social Promotion, Custom Content

In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms.

    PROGRAM ELEMENTS
  • “Not Just Any” themed content franchise
  • Custom editorial franchise across print & digital
  • Themed ad spreads in Playboy magazine
  • Custom content channel on Playboy.com
  • Custom video series (9x)
  • Talent alignment
  • High-impact media & takeovers (desktop & mobile)
  • Social amplification by Playboy & Playmate social influencer
  • Playboy’s 2015 Halloween Party sponsorship
  • Custom activations
  • Talent appearance
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The Transporter Refueled

Video Production, Experiential Marketing, Influencer Activation, Social Promotion, Custom Content

To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.

    PROGRAM ELEMENTS
  • Consumer sweepstakes 
  • Press screening & A-list event at the Playboy Mansion
  • Custom video series (2x)
  • High-impact media & takeovers (desktop & mobile)
  • Custom content sponsorships
  • Native homepage integration
  • Social amplification by Playboy & Playmate social influencers
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Tullamore Dew

Video Production, Social Promotion, Custom Content

To help amplify Tullamore D.E.W. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion. The program was complemented by a variety of digital, event and social activations.

    PROGRAM ELEMENTS
  • Consumer Instagram contest
  • Event material distribution in 50 states
  • Social amplification by Playboy & Playmate social influencers
  • High-impact media (desktop & mobile)
  • Playboy On Point
  • Playmate event appearances (3x)
  • Custom video
  • Event recap photo gallery
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