Our Mission

Our Mission

We produce boundary-pushing, buzz-worthy experiences that people are drawn to and never forget. Our events are immersive, infinitely sharable, and brag-worthy at the highest level. We’ve been the life of the party for more than 60 years.

Who We Are

Who We Are

We're storytellers, producers, and culture makers who sweat every detail, ensuring that all our guests are the life of the party. We focus our unique disruptive power on achieving our partners' goals. We customize engaging, immersive experiences that draw crowds, turn heads, and live across platforms. And we do it by channeling what we've learned from decades of throwing the world's most exclusive events, leveraging every weapon in our arsenal of digital, social and content amplification.

Capabilities
What Can We Do?

Immersive Activations

Product Launches

Mansion Events

Publicity Stunts

Releases / Premieres

Red Carpet

What's Our Process?

Conversation

What are your campaigning goals? What does your brand fundamentally stand for? Who is your target audience?

Collaboration

Our team of strategics and creatives will work with you to iterate on initial ideas until we're all excited.

Execution

Give us the greenlight and our world-class execution and production team will get it done.

Wrap-up

Post activation, we'll provide specifics around the reach and impact tied back to the KPIs you gave us up front.

Ready to get started? Click here and let's have a chat.

Contact Us
Let’s create an experience:

Miller Fortune

Product Launch

Playboy teamed with Miller to help introduce their new Miller spirit-inspired craft beer, Fortune. With the world renown Playboy Bunnies in attendance, Playboy threw a launch event in New York City to introduce this new un-distilled spirited golden lager. In addition to the launch event Playboy created a custom faux magazine cover and custom content.

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Transporter Refueled

Film Release

To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.

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Comic–Con

Immersive Activation

Playboy is no stranger to Comic-Con. An adult playground in San Diego’s Gaslamp District, Playboy throws one of the most anticipated events of the weekend, filled with activities and live performances by top DJs, musicians, and bands.

2015’s Playboy party at San Diego’s Comic-Con marks the brand's 5th year of throwing the highly-anticipated event, filled with activities and live performances by top DJs, musicians, and bands.

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Halloween

Mansion Event

Held at the Playboy Mansion, The Halloween Party is an unrivaled celebration of the holiday as ghouls and ghosts overtake the legendary grounds for a full-blown Halloween bash that includes a walk-through haunted house, haunted forests, graveyards, scare actors, Playmates, immersive effects, lavish food buffets, beautiful people adorned in elaborate costuming and more.

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Super Bowl

Red Carpet

From the exclusive guest list to the over-the-top entertainment to the unforgettable stories, there is no event like the Playboy Super Bowl Party. Each year, the event is the hottest ticket in town during the most anticipated weekend in sports. The Playboy Super Bowl Party brings notable celebrities, athletes, top D.J.s, models, influencers and tastemakers all together in one legendary celebration.

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60th Anniversary

Publicity Stunts, Mansion Events

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To commemorate Playboy’s 60th birthday, that exact number of Playmates jumped a double decker bus and braved a brutal winter day in Southern California to cruise the streets and thank the people for their support with a display that doubled as the best endorsement of public transit of all time.

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